Selasa, 05 Juli 2011

Euphemism Definition and Examples

Language is a power used to make one’s statement stronger. Someone uses language to influence people. Moreover, it can hide the fact to avoid misunderstanding between the speaker and the hearer or the writer and the reader. This is the same things with euphemism that implying the use of polite expression.

In language use, there is common way that is used by people to speak in polite expression, it is usually called euphemism. Euphemistic words and expressions allow us to talk about unpleasant things and neutralize the unpleasantness, e.g. the subject of death and dying, unemployment, and criminality (Wardhaugh, 1986:231).


The use of euphemism is one of the real examples of sociolinguistics applications. Wardhaugh (1986:231) states that euphemism is endemic in society: we are constantly renaming things and repackaging them to make the sound ‘better’. With euphemism we make the meaning of word to be more polite. For example in Indonesian euphemism the word “bodoh” is euphemized as “kurang cerdas” and in American English euphemism, the word “stupid” is euphemized as “less thoughtful”.

Friedman (2004:01) states that the use of euphemism will be more interesting when it is used for specific purpose in a certain communication. It is not only important for certain group of people, but it also involves all levels of society to use euphemism to avoid losing face. Euphemism is a word or phrase that is used in a place of a disagreeable or offensive term. When a phrase becomes a euphemism, it is literal meaning is often pushed aside. Commonly, euphemisms are as alternative choice for expressing the speakers’ or writers’ ideas which are simply prefers not to use in given occasion.

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