Minggu, 26 Juni 2011

Language and Media


Nowadays, as the world keeps developing, the presence of the media becomes crucial since it is the most effective medium to spread out the information to the people around the world. There are many kinds of the media, such as newspaper, magazines, tabloid, television, radio, and so on. They are different each other in terms of the way they carry out their function, the publishing, the style of the writing, the content, the way using the language, and so on.
Although there are differences among those kinds of the media, they hold the same functions. Any kind of the media has the primary four functions; to distribute the information, to teach, to entertain, and to influence. Those four functions must be carried out all by the media without the absence of one function or more. Therefore, the four functions of the media stated above can be called as four in one function meaning that the four is a unity; it cannot be separated each other.
As forum, the media can be the space for the society to demonstrate their asporation; critics and suggestion. Communication enables individuals and groups to act together cohesively as society in order to respond and get the best solution of the problems. In a traditional society, the agreement of what should be done to respond certain problems can be raised by communication. It is somehow inevitably for a modern society today since the more complex society relies much on the media (Rivers, Peterson, & Jensen, 2004: 34).

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