The existance of Hegemony theory nowadays

An example of consent via gentle persuasion and enforcement (force) of a national cultural perspective, could be found in the New Zealand anti-smoking stance, or "Smoke Free New Zealand." Via the media, government departments and places of learning, smoking has been labeled so socially evil, that the idea of smoking in public has become shameful and socially unacceptable. The prohibitive cost of tobacco is punitive and laws have been passed to enforce where people may smoke. (Force). I would argue that the cultural ideology of a smoke free society in New Zealand has been introduced in a hegemonistic way.

Another example is by the fact that we all live in societies where there are power structures. According to Gramsci's theory of hegemony, these systems of power cannot be maintained by force alone. People have to do things, willingly and happily, in their everyday lives that keep the powerful people on top. Coercion alone does not work. If the President of the United States threatened to put to death Americans who did not hang flags from their homes, that president would be overthrown. However, plenty of Americans hang flags from their homes willingly and happily, and this is an everyday behavior that helps the government remain in power.