To identify that the words have or have not implied or intended meaning, the speaker or the writer should consider the pragmatic principles which can influence utterance.
Grice proposed that participants in a communicative exchange are guided by a principle that determines the way in which language is used with maximum efficiency and effect to achieve rational communication. He called it cooperative principle, which consists of four maxims (Grundy, 2000:74).
First, maxims of quantity, in which you should make your contribution as informative as required (for the current purposes of the exchange).
Second, maxims of quality, in which you are not allowed to say what you believe to be false and also you are not allowed to say for which you lack adequate evidence.
Third, maxim of relation, everything you say must be relevant. Fourth, maxim of manner, when you are speaking you have to avoid obscurity of expression, avoid ambiguity, be brief (avoid unnecessary prolixity), be orderly.
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